When it comes to marketing your pest control business, there are many roads you can travel. In years past, being in the YellowPages was the thing to do. Put that full page ad in there and you were almost guaranteed to get business from day one…
But those days have past… Question: When is the last time you pulled out the yellowpage book to look up something?
No, today we pull out our cell phones…
So, let’s talk it starting there.
This year is the first time in history where cell phone searches are now exceeding desktop searches and the trend will continue climbing.
So, I’m going to assume you have a pest control website- Is it mobile friendly? Can a customer call you with one click of the button.
Check out these two and see the difference:
The first one doesn’t have a call button… If you looked at it on your actual phone you would see the tiny screen and have to pinch and squeeze to see what it says.
Now let’s go to the second one that we built for a New Jersey Pest Control Company- The first thing you see is a “Tap To Call” button. One click and they’re calling your business.
If you scroll down a little more, you’ll see their hours and you can email then easily.
When you’re marketing your pest control business, make sure you have a mobile-friendly website… because this is NOW the #1 way customers are coming to your website.
Talk soon about more ways to market your pest control business.